Side A: A team of Battelle researchers played a major role in developing one of the 20th century’s most innovative and commercially successful ideas–xerography. In 1944, Battelle recognized the merits of a crude experiment in electrophotography demonstrated by an independent inventor. A licensing agreement with Haloid, later renamed Xerox, moved this basic technology to the marketplace in a fully automated office copier machine. Xerography forged a new way to manage information and improve global communication and, at the same time created a multi-billion dollar industry.